This month I spoke with Apryl Niksch, Owner of Harvest Circle Workshop in Valparaiso, Indiana. She began using Twitter recently and has found it to be a refreshing change from what she had been doing.
Through her Twitter outreach she connected with Riverside Market, who asked about being a distribution source for her products. She says she didn’t know about the market and would never have learned about them if not for Twitter.
Begin by following like-minded Twitter folks. Look for accounts that use key words and hashtags that are similar to yours. If you’re a local business, make sure to follow popular local Twitter users, including media accounts.
Keep your following to follower ratio at about 2:1. Wait for those you are following to follow you back. Use an app like Friend or Follow to help you with account maintenance.