Getting Mocial (Mobile + Social) with Luxe Wagon: How Smart Marketing Helped Their Business Launch

I interviewed Dot Kesling, partner/owner of Luxe Wagon, a mobile fashion business that launched in April 2014. Dot and her business partner, Paige Fessenden, have been friends for a long time. They share a passion for fashion and art and both love meeting new people and building relationships, so a mobile boutique seemed the perfect business for them. A mobile business with frequently changing merchandise poses some uniquemarketing challenges, but the pair has embraced a highly personalized, engaging visual style that has suits their skills and situation perfectly. Listen in to learn about Luxe Wagon’s successful marketing blend. The full interview is available by clicking the purple icon to the right. Luxe Wagon attracted 1000+ Facebook fans within just a few months. They produce beautiful photography they share on multiple social platforms. Since they are mobile, it’s also critical for them to share their schedule with fans. A few success tips from Luxe Wagon: Work ahead. Use time blocking to work on similar tasks. Dot schedules several weekly Facebook posts in advance. She also sets aside a different time block to do photo shoots to make sure they have the high quality content they want. Check in. Once they’re set up in their location, Dot tweets and posts Instagram pics to let fans know they’ve arrived and are ready for them. Engage. Luxe Wagon does a great job of tagging their customers who sometimes model their clothing and jewelry. They also tag the locations where they appear, which helps create mutually beneficial buzz for both Luxe Wagon and the host location. Play to your strengths. Dot is an interior designer and photographer so producing beautifully arranged photos comes quite naturally for her....

Client Success Story: Stradella Reeds Multiplied Revenues 10x through Online Efforts

I interviewed Larry Allen, owner of not one but two small businesses — Stradella Reeds and TeacherSupportInfo.com, a brand new consulting businesses offering daily support for teachers. We talked about some differences and similarities between the two online campaign launches. The full interview is available here: Stradella Reeds attracted over 50,000 hits on YouTube and grew revenues from their part-time business from $5,000 to $50,000 annually over the course of just a few years by implementing some key strategies: A few highlights: Work ahead. Since this was a part-time effort, time management was of the essence. We determined a formula for content creation that allowed for administrative work to be delegated. High Quality, “Evergreen” Content. We spent a lot of time thinking about Stradella’s target audience and developed content we thought would be highly useful. Channel Choice. Most clients I work with rely heavily on Facebook and/or Twitter; Google+ and YouTube were the channels of choice for Stradella. We go into further detail about the reasons on the podcast, listen if you’d like to learn why. Natural. Larry was a natural in front of the camera and video lent itself well to the educational nature of the content he created. Like this:Like...

Success Formula for Getting Social Media Marketing Done: Interview with Paul Simkins, Leadership Trainer

I spoke to Paul Simkins, Chief Discovery Catalyst at Ah-Ha! Moments Living, about the process he uses for creating his very consistent social media posts, and has been for a number of years. As a Leadership and Personal Growth Trainer and Coach, Paul holds integrity as one of his core values and feels following through on his marketing is necessary for fulfilling his commitment to followers. Here’s a summary of the steps Paul uses in his process. You can listen to our full interview here: Planning. Paul keeps a rolling calendar with six months worth of topics planned in advance. He uses just one word to denote his intended topic for the week. Brainstorming. Paul is a certified Brainstorm Facilitator and uses brainstorming as a tool for developing his topic idea list. It’s important to set a time limit (15-20 minutes is usually plenty) and not to judge the results. Filter. Once the brainstorming is done, decide on which topics are too outside the scope of your business focus and get rid of them or put them in a “parking lot” file you can revisit later if you wish. He also looks for holidays and other seasonal events that would be a good fit for the chosen topics and plugs them into his rolling calendar. Create a Repository of Back Up Info. Paul keeps his eyes and ears open for quotes, notes and ideas that support his upcoming topics and stores them on Evernote. He uses tags with appropriate keywords for later retrieval. Create Original Content. Paul uses video to get things started. Other options are to write a blog post, host a podcast or even...
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