Co-Creating Best Selling Content

I had the opportunity to interview Sue Urda, co-founder of Powerful You Publishing, about how her company applies the concept of co-creation to their business model. Sue and her partner, Kathy Fyler, have published multiple Amazon #1 best selling books, co-written by 40 different authors. They are consistently successful, in part due to their passion and commitment to their mission, but also due to the co-creation process they follow. The full interview is available here: Learn how you can apply some of these same principles in your own approach to social media marketing…and in other aspects of your life, too. A few highlights: Specialization. Getting support from specialists within your group. Everyone brings different strengths. Sharing strengths allows everyone to bring their best and to benefit from others’ expertise. Removing obstacles. Marketing — much like writing a book — can feel like a daunting task. When you run into a technical glitch or encounter writer’s block, it’s easy to feel “stuck.” Support from the team helps you get past these set backs much more quickly. Synergy. Example: on book launch day, all 40 authors offer a special free gift to people who buy the book on that day. Doing this alone, a new author would likely not have a list sufficient to make this work, but by 40 working together, it becomes much more possible. Clarity. Sometimes we’re too close to our own story to be able to see how it might be most interesting or relevant to our target audience. Working with team members provides a valuable sounding board. Accountability. Being part of a team and committing to...

Social Media Sales Funnel Example: A Bride Plans A Wedding

If you’ve never been employed in sales, then the concept of a sales funnel may be new to you. The funnel is a construct that helps us understand how business relationships originate from a relatively broad category–people who have vaguely heard of you–and filter down into ever closer steps. Here’s an example of how it might work: Theresa is a 24-year old woman received an engagement ring and eagerly begins planning her wedding. One of the first things she did was to update her status on Facebook from “In a relationship” to “Engaged.” 124 of her 1600+ friends like and comment her status update within the hours of her posting. Besides the well wishes and emoticons, there is also advice: “Have you looked at halls yet? My cousin Nikki got married at Banquets of St. George and loved it. ~ Friend from high school “”Might be a little early, but Party Masters is having a 60% blow-out sale this week on seasonal items.  If you stock up now, you could save a lot. There were really cute snow themed centerpieces that would be cool for a winter wedding next year.” ~ Friend who just threw a shower for a mutual friend “I was just looking at an album from a friend’s wedding. They used Bella Photography in Valpo. Check out the pics of the retro album. Totally reminded me of you guys.” Link to URL of picture cited attached within Facebook Odds are that soon savvy Facebook marketers will start showing up on Theresa’s news feed with sponsored ads and stories, trying to appeal to her.  That’s a good...
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