Social Media Sales Funnel Example: A Bride Plans A Wedding

If you’ve never been employed in sales, then the concept of a sales funnel may be new to you. The funnel is a construct that helps us understand how business relationships originate from a relatively broad category–people who have vaguely heard of you–and filter down into ever closer steps. Here’s an example of how it might work: Theresa is a 24-year old woman received an engagement ring and eagerly begins planning her wedding. One of the first things she did was to update her status on Facebook from “In a relationship” to “Engaged.” 124 of her 1600+ friends like and comment her status update within the hours of her posting. Besides the well wishes and emoticons, there is also advice: “Have you looked at halls yet? My cousin Nikki got married at Banquets of St. George and loved it. ~ Friend from high school “”Might be a little early, but Party Masters is having a 60% blow-out sale this week on seasonal items.  If you stock up now, you could save a lot. There were really cute snow themed centerpieces that would be cool for a winter wedding next year.” ~ Friend who just threw a shower for a mutual friend “I was just looking at an album from a friend’s wedding. They used Bella Photography in Valpo. Check out the pics of the retro album. Totally reminded me of you guys.” Link to URL of picture cited attached within Facebook Odds are that soon savvy Facebook marketers will start showing up on Theresa’s news feed with sponsored ads and stories, trying to appeal to her.  That’s a good...

Facebook Pages Terms of Service

At the time of this writing, Facebook’s last update was December 17, 2012. For the most up-to-date version, please visit Facebook’s site directly. To comply with Facebook’s terms of service, please make sure you meet their rules. Otherwise, Facebook has the right to shut down your account, which would be really, really bad to lose the momentum you’ve gained through all your hard work. I haven’t heard of too many accounts being shut down, but don’t tempt fate! Here are a few excerpts, in descending order for items I see violated most often: You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes. Covers may not include: images with more than 20% text; price or purchase information, such as “40% off” or “Download it on socialmusic.com”; contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section; references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or calls to action, such as “Get it now” or “Tell your friends.” On Facebook people connect using their real names and identities. We ask that you refrain from publishing the personal information of others without their consent. Claiming to be another person, creating a false presence for an organization, or creating multiple accounts undermines community and violates Facebook’s terms. You will not create more than one personal account. You will keep your contact information accurate and up-to-date. If you select a username or similar identifier for...

Facebook: Set Up Checklist

Facebook is the most popular social media site with nearly 1 billion users and it continues to grow. It offers excellent branding opportunities. Here are 10 items to make sure you have up and running before you begin to build your network aggressively. Remember, you only get one chance to make a good first impression, so make sure your Facebook page is looking great before inviting friends and prospects to “like” it. Make sure you’re using the right entity (page, not a profile or a group) Make sure you have administrative access Focus not on selling but on creating a valuable user experience Optimize your About page Make a vanity URL Choose the right tabs to be visible Make sure you have a profession looking icon Use a well-designed cover image Import blog posts through RSS feed Add custom applications to your page Remember: Whenever you use Facebook as your page, you should be ‘on brand.’ In other words, keep in mind that all of your activities are visible and will be associated with your brand. Like this:Like...
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