Getting Mocial (Mobile + Social) with Luxe Wagon: How Smart Marketing Helped Their Business Launch

I interviewed Dot Kesling, partner/owner of Luxe Wagon, a mobile fashion business that launched in April 2014. Dot and her business partner, Paige Fessenden, have been friends for a long time. They share a passion for fashion and art and both love meeting new people and building relationships, so a mobile boutique seemed the perfect business for them. A mobile business with frequently changing merchandise poses some uniquemarketing challenges, but the pair has embraced a highly personalized, engaging visual style that has suits their skills and situation perfectly. Listen in to learn about Luxe Wagon’s successful marketing blend. The full interview is available by clicking the purple icon to the right. Luxe Wagon attracted 1000+ Facebook fans within just a few months. They produce beautiful photography they share on multiple social platforms. Since they are mobile, it’s also critical for them to share their schedule with fans. A few success tips from Luxe Wagon: Work ahead. Use time blocking to work on similar tasks. Dot schedules several weekly Facebook posts in advance. She also sets aside a different time block to do photo shoots to make sure they have the high quality content they want. Check in. Once they’re set up in their location, Dot tweets and posts Instagram pics to let fans know they’ve arrived and are ready for them. Engage. Luxe Wagon does a great job of tagging their customers who sometimes model their clothing and jewelry. They also tag the locations where they appear, which helps create mutually beneficial buzz for both Luxe Wagon and the host location. Play to your strengths. Dot is an interior designer and photographer so producing beautifully arranged photos comes quite naturally for her....

Social Media Sales Funnel Example: A Bride Plans A Wedding

If you’ve never been employed in sales, then the concept of a sales funnel may be new to you. The funnel is a construct that helps us understand how business relationships originate from a relatively broad category–people who have vaguely heard of you–and filter down into ever closer steps. Here’s an example of how it might work: Theresa is a 24-year old woman received an engagement ring and eagerly begins planning her wedding. One of the first things she did was to update her status on Facebook from “In a relationship” to “Engaged.” 124 of her 1600+ friends like and comment her status update within the hours of her posting. Besides the well wishes and emoticons, there is also advice: “Have you looked at halls yet? My cousin Nikki got married at Banquets of St. George and loved it. ~ Friend from high school “”Might be a little early, but Party Masters is having a 60% blow-out sale this week on seasonal items.  If you stock up now, you could save a lot. There were really cute snow themed centerpieces that would be cool for a winter wedding next year.” ~ Friend who just threw a shower for a mutual friend “I was just looking at an album from a friend’s wedding. They used Bella Photography in Valpo. Check out the pics of the retro album. Totally reminded me of you guys.” Link to URL of picture cited attached within Facebook Odds are that soon savvy Facebook marketers will start showing up on Theresa’s news feed with sponsored ads and stories, trying to appeal to her.  That’s a good...
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