Social Media Sales Funnel Example: A Bride Plans A Wedding

If you’ve never been employed in sales, then the concept of a sales funnel may be new to you. The funnel is a construct that helps us understand how business relationships originate from a relatively broad category–people who have vaguely heard of you–and filter down into ever closer steps. Here’s an example of how it might work: Theresa is a 24-year old woman received an engagement ring and eagerly begins planning her wedding. One of the first things she did was to update her status on Facebook from “In a relationship” to “Engaged.” 124 of her 1600+ friends like and comment her status update within the hours of her posting. Besides the well wishes and emoticons, there is also advice: “Have you looked at halls yet? My cousin Nikki got married at Banquets of St. George and loved it. ~ Friend from high school “”Might be a little early, but Party Masters is having a 60% blow-out sale this week on seasonal items.  If you stock up now, you could save a lot. There were really cute snow themed centerpieces that would be cool for a winter wedding next year.” ~ Friend who just threw a shower for a mutual friend “I was just looking at an album from a friend’s wedding. They used Bella Photography in Valpo. Check out the pics of the retro album. Totally reminded me of you guys.” Link to URL of picture cited attached within Facebook Odds are that soon savvy Facebook marketers will start showing up on Theresa’s news feed with sponsored ads and stories, trying to appeal to her.  That’s a good...
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