Success Formula for Getting Social Media Marketing Done: Interview with Paul Simkins, Leadership Trainer

I spoke to Paul Simkins, Chief Discovery Catalyst at Ah-Ha! Moments Living, about the process he uses for creating his very consistent social media posts, and has been for a number of years. As a Leadership and Personal Growth Trainer and Coach, Paul holds integrity as one of his core values and feels following through on his marketing is necessary for fulfilling his commitment to followers. Here’s a summary of the steps Paul uses in his process. You can listen to our full interview here: Planning. Paul keeps a rolling calendar with six months worth of topics planned in advance. He uses just one word to denote his intended topic for the week. Brainstorming. Paul is a certified Brainstorm Facilitator and uses brainstorming as a tool for developing his topic idea list. It’s important to set a time limit (15-20 minutes is usually plenty) and not to judge the results. Filter. Once the brainstorming is done, decide on which topics are too outside the scope of your business focus and get rid of them or put them in a “parking lot” file you can revisit later if you wish. He also looks for holidays and other seasonal events that would be a good fit for the chosen topics and plugs them into his rolling calendar. Create a Repository of Back Up Info. Paul keeps his eyes and ears open for quotes, notes and ideas that support his upcoming topics and stores them on Evernote. He uses tags with appropriate keywords for later retrieval. Create Original Content. Paul uses video to get things started. Other options are to write a blog post, host a podcast or even...

Harvest Circle Workshop Finds Success with Twitter

This month I spoke with Apryl Niksch, Owner of Harvest Circle Workshop in Valparaiso, Indiana. She began using Twitter recently and has found it to be a refreshing change from what she had been doing. Through her Twitter outreach she connected with Riverside Market, who asked about being a distribution source for her products. She says she didn’t know about the market and would never have learned about them if not for Twitter. Twitter Tips: Begin by following like-minded Twitter folks. Look for accounts that use key words and hashtags that are similar to yours. If you’re a local business, make sure to follow popular local Twitter users, including media accounts. Keep your following to follower ratio at about 2:1. Wait for those you are following to follow you back. Use an app like Friend or Follow to help you with account maintenance. Like this:Like...
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