Social Media Success Formula: Brainstorming, Video, Scheduling in Advance

I spoke to Paul Simkins, Chief Discovery Catalyst at Ah-Ha! Moments Living, about the process he uses for creating his very consistent social media posts, and has been for a number of years. As a Leadership and Personal Growth Trainer and Coach, Paul holds integrity as one of his core values and feels following through on his marketing is necessary for fulfilling his commitment to followers. Here’s a summary of the steps Paul uses in his process. You can listen to our full interview here: Planning. Paul keeps a rolling calendar with six months worth of topics planned in advance. He uses just one word to denote his intended topic for the week. Brainstorming. Paul is a certified Brainstorm Facilitator and uses brainstorming as a tool for developing his topic idea list. It’s important to set a time limit (15-20 minutes is usually plenty) and not to judge the results. Filter. Once the brainstorming is done, decide on which topics are too outside the scope of your business focus and get rid of them or put them in a “parking lot” file you can revisit later if you wish. He also looks for holidays and other seasonal events that would be a good fit for the chosen topics and plugs them into his rolling calendar. Create a Repository of Back Up Info. Paul keeps his eyes and ears open for quotes, notes and ideas that support his upcoming topics and stores them on Evernote. He uses tags with appropriate keywords for later retrieval. Create Original Content. Paul uses video to get things started. Other options are to write a blog post,...

Social Media Sales Funnel Example: A Bride Plans A Wedding

If you’ve never been employed in sales, then the concept of a sales funnel may be new to you. The funnel is a construct that helps us understand how business relationships originate from a relatively broad category–people who have vaguely heard of you–and filter down into ever closer steps. Here’s an example of how it might work: Theresa is a 24-year old woman received an engagement ring and eagerly begins planning her wedding. One of the first things she did was to update her status on Facebook from “In a relationship” to “Engaged.” 124 of her 1600+ friends like and comment her status update within the hours of her posting. Besides the well wishes and emoticons, there is also advice: “Have you looked at halls yet? My cousin Nikki got married at Banquets of St. George and loved it. ~ Friend from high school “”Might be a little early, but Party Masters is having a 60% blow-out sale this week on seasonal items.  If you stock up now, you could save a lot. There were really cute snow themed centerpieces that would be cool for a winter wedding next year.” ~ Friend who just threw a shower for a mutual friend “I was just looking at an album from a friend’s wedding. They used Bella Photography in Valpo. Check out the pics of the retro album. Totally reminded me of you guys.” Link to URL of picture cited attached within Facebook Odds are that soon savvy Facebook marketers will start showing up on Theresa’s news feed with sponsored ads and stories, trying to appeal to her.  That’s a good...
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